Online SEO - Online Marketing Resource

Thursday, January 12, 2012

Black Hat SEO

Black Hat SEO or Black Hat Search Engine Optimization are defined as tools or techniques used to achieve high ranking in search engines such as Google, Yahoo, Bing, etc using unethical and ways which don't subscribe to the rules and guidelines set by the search engines. Black Hat SEO is done by SEO consultants who know the functioning of search engines and know how to manipulate the search engines for their benefits.
Black Hat SEO techniques generally overlook and violate the guidelines set by search engines. Black Hat SEO techniques show one content to the spiders and crawlers, some other thing to the visitors which is clearly violates the Search Engines rules. Apart from violating rules, visitors get a very bad experience which has the potential to effect the popularity of search engines and their business. Black Hat SEO techniques are generally who used by consultants or webmasters who want to achieve top ranking in short time, for which they go over the board and violate guidelines set by Search Engines. Black Hat SEO techniques used by consultants and webmasters can be termed as short sighted solutions for long term solutions.
Keyword Stuffing is a Black Hat SEO technique in which a keyword is repeated again and again to fool the crawlers and spiders.
Invisible text is used as Black Hat SEO technique in which text is made invisible to naked eyes but visible to crawlers and spiders. In this technique, white keyword with white background or black keyword with black background is inserted which won't be visible to visitors but visible to crawlers and spiders.
Consultants or webmasters also design a page which is visible to crawlers and spiders but not visitors. This helps the search engines to rank the pages higher. This techniques is know DOORWAY PAGES.

Black Hat SEO is like fast food snacks which taste fantastic to taste buds but in the long run it has the potential to take you to the clinic. It is advisable to avoid this because in the long term this might not help and if found violating Search Engines guidelines, search engines will stops listing your websites which will hurt you badly. It is always advisable to go for Organic SEO which will help you in the long term and help to get better Return On Investment(ROI) and a stable ranking which will improve as the number of visitors increase to your website or online business.

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Tuesday, January 10, 2012

Meta Tags

Meta Tags are part of your code which are hidden from visitors and visible to search engines like Google, Yahoo, Bing etc. These Meta Tags are importance because it gives information to the search engines regarding the page of your website. Generally, when crawlers or spiders visit your website or any page of your website, they try to get as much information which they can get to give a rank to any page according to the content available on it.
Meta Tags provide information regarding a page to search engines, so that they can categorize a page accordingly and provide the best search result. They are inserted into the HTML document and made invisible to visitors.

How To Get High Google Pagerank?

Google Pagerank is the patented product of Google. Pagerank is an algorithm designed and developed by Google founders Larry Page and Sergey Brin at Stanford and based on this Pagerank, Google's search engine function and gives out your desired search result. This has been the backbone of Google's search. Over the years it has been developed again and again to continuously evolve with the time. You can imagine the success Pagerank has achieved in search arena by sheer magnitude of people desired to see their business get top ten rank of PageRank.
Any website is ranked from zero to ten, higher the pagerank, higher is the popularity of the website and higher is the chance of that page to get listed in the first two pages of their search result.
Pagerank's theory is that the most important pages on the Internet are the pages with the most links leading to them. Pagerank thinks of links as votes, where a page linking to another page is casting a vote. So more a page gets linked, it means it is getting more votes and so it gets a higher Pagerank.
Pagerank also looks at the importance of the page that contains the link. Pages with higher PageRank have more weight in "voting" with their links than pages with lower PageRank. It also looks at the number of links on the page casting the "vote." Pages with more links have less weight.
Ways to increase Pagerank:-

Have Back-links
Trade Links with people but avoid links from link farms
Register your website with directories
Above all these having good content will ensure you get good Pagerank.