Sunday, January 8, 2012

Keyword Research

Keyword Research is the most important activity as for as your online business is concerned. For one second, close your eyes try to think which are the keywords you would like to target and also they should be able to represent your company. Please remember based on these keywords, you will get traffic to your online venture.  So if you think "Online" is the keyword for your business then you would have to design the whole website or if it is for a page, you have to accordingly create the content.

As for as any keyword is concerned you are the best to answer few question. Ask yourself, content which is available on the website or page is relevant to the keyword which you have chosen. If it is not then create the content according to that. Next question, will the content be able to satisfy the visitors who come to your content? It not, then try your best to satisfy them. Next step is to check how does the search engines respond to the keyword. If you find to many quality sponsored ads on the search results, then it means good amount of competition for this keyword and high bids are placed this keyword by the advertisers.

If you are a business, then research what kind of traffic this keyword will attract and how it can help your business. If you are a publisher and you aim to make money through sponsored ads from Google Adwords, Yahoo, Microsoft Adcenter, etc or affiliate marketing ads like Google Affiliate Networks, Commission Junction etc, then it very important to analyse how much you can get from an visitor. So quality content relevant to the keyword targeted by you should be able to do the trick for you.

Some of the tools which you can used to research a keyword are following:-
Google Adwords’ Keyword Estimator
Google Insights for Search
Google Trends Keyword Demand Prediction
Microsoft AdCenter Keyword Forecasting
Wordtracker’s Free Basic Keyword Demand

Also read the articles on
  1. Black Hat Search Engine Optimization
  2. What is Cloaking?
  3. What are Meta-Tags?
  4. High Google Pagerank
  5. Directory Submission
  6. Virtual Memory Optimization Guide
  7. Your Own Home Server
  8. How to Block Adservers
  9. How to recover corrupted file system
  10. Website Promotion
  11. List of Blog Services
  12. Free Stuff

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